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July 16, 2025, Wednesday When Direct Means We Don't Know: CMOs Need To Rethink Attribution In AI Search Greg Jarboe What happens when 86% of your traffic shows up as "direct" in GA4? Greg Jarboe breaks down what CMOs are missing and why it matters. Webinar The New SEO Playbook: How AI Is Reshaping Search & Content Supported by Siteimprove AI search is here. Traffic is down. Visibility is vanishing. The old SEO playbook? Outdated. Join Zoe Hawkins and James McCormick for a webinar with Jeff Coyle to unveil the new AI SEO playbook. Reverse My Seat PPC Scaling PPC Campaigns Sustainably: Use The SCALE Framework To Move Beyond Actionism A clear PPC growth system that avoids costly overreactions and delivers long-term profitability through focused, strategic scaling. SEO Confirmed CWV Reporting Glitch In Google Search Console Google Search Console Core Web Vitals reporting for mobile is showing a confirmed dip in metrics reported in CrUX. WordPress WordPress Malware Scanner Plugin Contains Vulnerability Malware Malware Scanner plugin with over 10,000 installations hit with high severity vulnerability with no fix currently offered. Generative AI Anthropic's Financial Tool May Signal Shift To Offering Specialized Services Anthropic's announcement signals a strategic shift toward vertical-specific AI tools with the release of its latest product. WordPress WordPress Update 6.8.2 – Ends Security Support For 0.9% of Sites WordPress released version 6.8.2, which fixes 35 issues and ends security support for versions 4.1 through 4.6 Tools Google Updates Search Analytics API To Clarify Data Freshness Google updated the Search Analytics API with a metadata field that helps identify when recent data is still being processed. View More Articles Ebook The State Of AI in Marketing Get the AI Marketing Benchmarks Report. Take the lead in your AI strategy before your competition leads you. Download Now From Our Resources Webinar More Visibility In AI Search: What Your C-Suite Needs To Know Walk away with a clear understanding of how AI search advancements affect performance, investment decisions, and internal capabilities. Register Now Webinar Proven AI Visibility: From SEO Strategy To GEO Tactics You'll learn why traditional SEO tactics still matter, how query fanout shapes which documents are selected, and what makes content truly quotable. Register Now Webinar The New SEO Playbook: How AI Is Reshaping Search & Content In this exclusive session, you'll learn about the new SEO playbook for AI. Register Now Webinar The Hidden Cost Of Google Ads: Stop Wasting Budget Bidding Against Yourself Join us for a data-backed session where we break down how to detect, diagnose, and eliminate unnecessary branded ad spend. Register Now View More Resources The SEJ Experience: Connect, Learn, Advertise Meet Our Writers Contact an Editor Meet the Team Advertising Meet Our Audience Let's Talk Let's Connect You received this email because you are subscribed to Daily Newsletter from Search Engine Journal. You can unsubscribe at any time. Address:Search Engine Journal 160 W. Camino Real, Unit #606 Boca Raton Florida 33432 United States. Switch To Weekly | Manage Your Preferences | View In Browser