Google Tag Manager Changes

Google Tag Manager containers will automatically load a Google Tag starting in April 2025 Hello, We're making some updates to how your Google Tag Manager (GTM) container works with Google Ads to make things simpler and more efficient. What's changing? Currently, your Google Tag Manager container(s) (GTM-5RJH4X3) sends events before loading a Google tag. Starting April 10, 2025, containers with Google Ads and Floodlight tags will automatically load a Google tag first, before sending events. This small change improves the reliability of your Google Ads tracking and will not harm measurement performance. For many users, it will increase the volume of measurement data. You'll also have: One-click access to features: Turn on features like Enhanced Conversions, Cross-domain tracking, and Autoevents easily from your Google tag settings page. Smoother data collection: If you've agreed to our Customer Data Terms of Service, we'll automatically enable "User Provided Data" collection across your events. Your Google Tag's settings, like user-provided data, will apply to events sent by Tag Manager the same way they apply to events sent by in-page code. Do you need to do anything? We recommend adding the Google tag to your GTM container to preview the impact of these changes on your accounts. If you take no action, this update will happen automatically on April 10, 2025. If you have any questions about this change, reach out to your account management team or contact us at any time. Sincerely, The Google Ads Team You've received this mandatory email service announcement to update you about important changes to your Google Ads account. © 2025 Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043