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Monday, 14 July 2025

Google Explains How To Approach Content For SEO

July 14, 2025, Monday

Google Explains How To Approach Content For SEO

Google Explains How To Approach Content For SEO

Roger Montti

Google encourages publishers to be realistic about the kinds of searches their content should appear for.

Webinar

The New SEO Playbook: How AI Is Reshaping Search & Content

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AI search is here. Traffic is down. Visibility is vanishing. The old SEO playbook? Outdated.
Join Zoe Hawkins and James McCormick for a webinar with Jeff Coyle to unveil the new AI SEO playbook.

Reverse My Seat

Reverse My Seat

PPC

Google Performance Max: Everything You Need To Know

Learn how to set up, optimize, and troubleshoot Google Performance Max campaigns with this updated guide covering features, reporting insights, best practices, and use cases.

Google Performance Max: Everything You Need To Know

SEO

The AI Desktop/Mobile Divide: 90% Of AI Search Traffic Ignores Mobile Strategy

New data shows desktop dominates AI referral traffic despite mobile's broader usage. Here's a closer look at what this means for marketers.

The AI Desktop/Mobile Divide: 90% Of AI Search Traffic Ignores Mobile Strategy

WordPress

Malware Discovered In Gravity Forms WordPress Plugin

A remote code execution vulnerability through a supply chain attack was discovered in Gravity Forms that enables remote code execution

Malware Discovered In Gravity Forms WordPress Plugin

SEO

Google's Advice On Hiring An SEO And Red Flags To Watch For

Google explains when it's time to hire an SEO and cautions about a major red flag to watch for.

Google's Advice On Hiring An SEO And Red Flags To Watch For

Technical SEO

Google Clarifies Structured Data Rules For Returns & Loyalty Programs

Google updates its structured data documentation to clarify how merchants should implement return policies and loyalty programs.

Google Clarifies Structured Data Rules For Returns & Loyalty Programs

Paid Media

How To Calculate Your ROAS & Ways To Use It

ROAS is simple to calculate, but powerful when used right. Here's how it fits into budgeting, bidding, and business outcomes.

How To Calculate Your ROAS & Ways To Use It

SEO

Google Explains How Long It Takes For SEO To Work

Google's John Mueller explains what site owners should expect after implementing SEO changes.

Google Explains How Long It Takes For SEO To Work

SEO

OpenAI Quietly Adds Shopify As A Shopping Search Partner

OpenAI has added Shopify to ChatGPT's shopping search as a third-party data source.

OpenAI Quietly Adds Shopify As A Shopping Search Partner

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The State Of AI in Marketing

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Proven AI Visibility: From SEO Strategy To GEO Tactics

You'll learn why traditional SEO tactics still matter, how query fanout shapes which documents are selected, and what makes content truly quotable.

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Proven AI Visibility: From SEO Strategy To GEO Tactics

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The New SEO Playbook: How AI Is Reshaping Search & Content

In this exclusive session, you'll learn about the new SEO playbook for AI.

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The New SEO Playbook: How AI Is Reshaping Search & Content

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The Hidden Cost Of Google Ads: Stop Wasting Budget Bidding Against Yourself

Join us for a data-backed session where we break down how to detect, diagnose, and eliminate unnecessary branded ad spend.

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The Hidden Cost Of Google Ads: Stop Wasting Budget Bidding Against Yourself

Ebook

The State Of AI in Marketing

Get the AI Marketing Benchmarks Report. Take the lead in your AI strategy before your competition leads you.

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The State Of AI in Marketing

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