Ideals and shopping habits don’t always align | Unifying customer data is key to winning digital consumers
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|  | MELISE PANETTA Many Gen Z consumers find themselves drawn to the allure of fast, affordable, trend-driven consumption...read |
|  | KUNAL BADIANI A report on personalisation revealed that 34% of South African customers feel frustrated when a brand doesn't remember their preferences based on previous encounters and purchases...read |
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