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Wednesday, 2 July 2025

Study: Google AI Mode Shows 91% URL Change Across Repeat Searches

July 2, 2025, Wednesday

Study: Google AI Mode Shows 91% URL Change Across Repeat Searches

Study: Google AI Mode Shows 91% URL Change Across Repeat Searches

Matt G. Southern

A study finds Google's AI Mode returns different URLs 91% of the time for the same query, offering insight into how sources are chosen.

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