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July 28, 2025, Monday The SEO Industry Is Teaching The Wrong Skills Duane Forrester The gap between traditional SEO and AI-first search is growing. Duane Forrester shows what to cut, what to keep, and what to start doing. Sponsored How To Dominate Search Visibility In 2025 Your content needs be findable no matter where your audience searches. Learn the strategies that are helping brands dominate AI-driven search. Get My Guide Now Technical SEO Google: Soft 404s Use Crawl Budget Despite 200 OK Status Google clarifies that soft 404 pages consume crawl budget, even when they return a 200 OK status. Here's how this affects your site. SEO Why Generative AI Isn't Killing SEO – It's Creating New Opportunities AI search favors clear, trustworthy content. Learn how to structure yours for maximum visibility in AI Overviews and chatbot responses. Generative AI The Data Reveals: What It Takes to Win in AI Search Join this actionable and data-backed webinar on what drives visibility in AI search. Hear about the insights, mistakes, and strategies that are reshaping SEO now. PPC Performance Max: I Was A Skeptic & Now I'm Devout (Even In Bing) What made a Performance Max critic finally embrace it in both Google and Bing? Clear, measurable results proved automation can drive real value at scale. SEO Google On Balancing Needs Of Users And The Web Ecosystem Google's Gary Illyes said they're still figuring out how to balance the needs of users and the web ecosystem SEO Why A Site Deindexed By Google For Programmatic SEO Bounced Back A company founder shared that Google deindexed their site because of scaled content, and what they did to get back into the search results. WordPress Why Is SureRank WordPress SEO Plugin So Popular? SureRank SEO plugin offers the basics that every site needs without the bloated features many users say they don't want. Technical SEO Google Confirms CSS Class Names Don't Influence SEO Google's Search Relations team explains how CSS affects SEO, addressing myths about class names, pseudo elements, and page performance. PPC The Hidden Cost of Google Ads: Stop Wasting Budget Bidding Against Yourself Join us for a data-backed session where we break down how to detect, diagnose, and eliminate unnecessary branded ad spend. View More Articles The Survey We Need Your Input! Help shape the future of SEO by sharing your experience in our quick industry survey. Whether you're leading strategy or hands-on in the weeds, your insights help us understand what's actually working in search today. It only takes a few minutes and you can enter to win one of three $50 gift cards! Take The SEJ Survey From Our Resources Webinar More Visibility In AI Search: What Your C-Suite Needs To Know Walk away with a clear understanding of how AI search advancements affect performance, investment decisions, and internal capabilities. Register Now Webinar Proven AI Visibility: From SEO Strategy To GEO Tactics You'll learn why traditional SEO tactics still matter, how query fanout shapes which documents are selected, and what makes content truly quotable. Register Now Webinar The New SEO Playbook: How AI Is Reshaping Search & Content In this exclusive session, you'll learn about the new SEO playbook for AI. Register Now View More Resources The SEJ Experience: Connect, Learn, Advertise Meet Our Writers Contact an Editor Meet the Team Advertising Meet Our Audience Let's Talk Let's Connect You received this email because you are subscribed to Daily Newsletter from Search Engine Journal. You can unsubscribe at any time. Address:Search Engine Journal 160 W. Camino Real, Unit #606 Boca Raton Florida 33432 United States. Switch To Weekly | Manage Your Preferences | View In Browser