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August 4, 2025, Monday In partnership with Which SEO Jobs AI Will Reshape & Which Might Disappear Duane Forrester AI reshapes how SEO works, and who does the work. Duane Forrester breaks down which roles are most impacted and what new skills matter now. Sponsored Level Up At brightonSEO San Diego Join top search pros Sept 23–24 in San Diego for expert talks, networking & SEO insights. Don't miss out, get 10% off now with code SEJ10! Learn More And Book Paid Media Strategy Why Your PPC Structure Should Mirror Your Business Model When PPC structure mirrors the business model, reporting gets easier, budgets make sense, and results actually matter. Here's a practical guide. Generative AI Researchers Test If Sergey Brin's Threat Prompts Improve AI Accuracy Google's co-founder said that threatening an AI can improve performance. Researchers found that it sometimes works. SEO Google Backtracks On Plans For URL Shortener Service Google walked back recently announced plans to end its URL shortener service. It will continue to service some URLs. SEO Google Confirms It Uses Something Similar To MUVERA Google's Gary Illyes confirmed that Google uses a version of MUVERA in Search Web Dev SEO Chrome Trial Aims To Fix Core Web Vitals For JavaScript-Heavy Sites Google is testing a new API to measure Core Web Vitals in SPAs. Learn how to test it and why it matters for performance tracking. View More Articles Webinar More Visibility In AI Search: What Your C-Suite Needs To Know Walk away with a clear understanding of how AI search advancements affect performance, investment decisions, and internal capabilities. Register Now From Our Resources Webinar 6 AI Marketing Myths That Are Slowing You Down & Draining Your Budgets This webinar challenges the "set it and forget it" myth that's costing brands thousands, and reveals how smarter prompting and strategic oversight can transform your campaigns. Register Now Webinar How We Earned 1,000+ Links — and Boosted SEO Visibility Across Google & AI Overviews Join Kevin Rowe, Founder & Head of Digital PR Strategy at PureLinq, as he gives you his exact playbook on how to increase your citations and visibility in AIO, SEO, and GEO. Register Now Webinar AI Search Demystified: Future-Proof Your Brand For AI-Driven Queries This webinar breaks down how to stay competitive by optimizing for how real people interact with AI. Register Now View More Resources The SEJ Experience: Connect, Learn, Advertise Meet Our Writers Contact an Editor Meet the Team Advertising Meet Our Audience Let's Talk Let's Connect You received this email because you are subscribed to Daily Newsletter from Search Engine Journal. You can unsubscribe at any time. Address:Search Engine Journal 160 W. Camino Real, Unit #606 Boca Raton Florida 33432 United States. Switch To Weekly | Manage Your Preferences | View In Browser